Lacoste's sportswear

   White Polo shirt Sany, immediately in the French territories sparked a revolution. Due to wear comfortable, knobby, it soon replaced at that time tennis players often wear long-sleeved shirt wool. After several years, Lacoste's sportswear sales steadily, but since the second world war broke out, the brand had to shut-down in 1940. In 1946, Lacoste with post-war recovery in recovery of production, the scale is also expanding. To the beginning of the 1950s on, Lacoste shirt had already started to export to other countries in North America and Europe. 

　　 In 1959, Lacoste launched its first children's wear shirts; in 1960, Lacoste Polo Twill shirts, shorts and put into production; in 1964, Lacoste clothing exports to Japan for the first time; in 1968, the brand and let · Jean Patou Pasha () started the production of perfume. From the 1960s onwards, Lacoste sponsored a number of tennis, this makes its brand better known; in the 1970s, this crocodile is the identity of the brand began in Germany in the international market; to the 1980s, the alligator shirt fame was all over the world, Lacoste reached a peak of business.

　　 In 1996, the founder of Rene Lacoste · Lacoste died. From 2001 onwards, the French designer Christophe · lemel as the brand's design Director, he is a new element, the implanted Lacoste brand image more than ever, the more notable fashion.

　　 At present, Lacoste's products include a wide range of sports clothing, shoes, perfumes, leather, leather products, eyewear, watches and home textiles, every year, tens of millions of pieces of Lacoste merchandise is sold, the annual sales of up to 10 billion. Since 1994, since the entry into the Chinese market, Lacoste repeatedly sponsored national tennis. The third generation inheritor company Philips · Lacoste stated that China is expected in 2010 as Lacoste, the worldwide largest one of the three markets.