A local sporting goods company's distributors LACOSTE

Although most brands LACOSTE  have varying degrees of inventory, but Nike and adidas's largest stock market. Apparently the two companies in the Chinese market for a rash of Olympic marketing plan, behind is a light asset operational mode of the consequences. From the Olympic opportunity "to" Olympic crisis ", Nike and ADI for sporting goods industry in the world and foster the largest futures system" model, is gradually will own and distributors is pushed into the yinzhenzhike of the Straits, 2008 stock crisis to global sporting goods company dragging: marketing areas of "light" is in urgent need of reform. 

 A local sporting goods company's distributors LACOSTE  but privately expressed this wish, and I hope that the brand companies to be part of cooperates downstream-Nike distributors and adidas reports display of gross profits can achieve 40% above that in recent years local body supplies Enterprise gross margin also at more than 30%, sporting goods is now a rare few high margin industry — Lenovo has just announced that as of June 30, the first quarter, its sales were $ 35 billion, quarter-over-year decrease of 37%, the gross profit margin is 11%! but this seeking proposals clearly will not be accepted. However, China trends also offers creative solutions. In the operation of the Kappa, the company will be 75% of the orders to the production line, and the remaining 25% are stored in raw materials, market feedback, you help distributors in order, the reaction is not good for the rest of the order is cancelled. This ensures brand companies and distributors to market consistent response. 

 And many industry experts is proposed sporting goods companies should be studying leisure apparel sector: 60 percent of the products set to futures system, 40% of the product into a replenishment system (that is, at any time in accordance with the requirements of order). To distributors in the other 40% of products on the market to develop its own capacity development, thus ensuring that the interests of the distributors.

LACOSTE On the eve of the Olympic Games, the adidas in SanLiTun opened the largest flagship store, the shop has a special feature: customers over a network, you will own the shoes of requirements (e.g. feet shoe sizes are different, or design your own appearance of footwear and other information, to be delivered to Headquarters, the customer may, within 1 month after the get your own, unique shoes. I hope this is not a brand's a sales gimmick, but Nike and adidas have really superior flexible production line. Maybe to that time, their distributors in order to better meet the growing segment and changing market needs, and no longer due to unpredictable after 6 months and even longer time to market risk and the cut-off for survival